Thursday, 6 February 2014
Target Audience Research
Audience Research Summary
The audience we chose our film to target was audiences that generally enjoy crime,action,sincerity and comedy all the great aspects for a typical male audience.Our film will appeal pro dominantly to the male audience because of our use of low lighting and unadulterated stand off action; this will attract the male audience by using scenes such as the chase one and by having a low lighting sinister atmosphere throughout the film attracting an older male audience,we know this as our questionnaire results show how popular our clips category is to the target audience.However other audiences such as 16+ females because of the typical reason for a love interest or figure which could be Connor as he is meant to signify a person that is accepted as a person which is fit(hence the Hawaiian shirt with buttons undone in the opening two minutes to represent fitness).this is why females can be attracted to this film.
Our film is a clip that aims to appeal to all older audiences that is a crime action film,other films that appeal to similar audiences are sin city for its low lighting dynamic feel to the film,lock stock and two smoking barrels for its very similar unadulterated extreme close up take on action which symbolises what our film is trying to achieve through the target audience,other similar films could include the dark knight rises which is similar by its sinister criminalise look on a film and kick ass 2 for the films constant aspect of merging comedy with crime-action.
Theses are the reasons we have given for a specific target audience of older males and possibly females which is stated above.
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